Holistic Branding & Logo Design
Will LeStrange’s backdrop and stage design for the Dalai Lama’s “Engaging Compassion” event at The Yum Center, Louisville Ky, May 19 & 20, 2013
Holistic Branding & Logo Design
Having a strong identity is very important.
It is essential that the logo is seen as mark of quality and when a brand is marked with a distinctive logo, a client can trust it to be good. The consistency in the care, attention to detail and quality in approach to the logo’s graphics are recognised in Feng Shui Logos. Full list of Feng Shui Logos services
Feng shui tips for logo design
1. Avoid negative images and associations
2. Colour is key. Enhance your logo with colours that are missing from the vibration of your company’s name (use numerology to find out what colours are missing).
3. Use five elements sequence to enhance your brand – use the colour or shape of the element to represent the category of your business. Or use the control cycle, for example, if your business is communication you could use colour yellow/orange to control it (communication = blue) as Orange did with their square orange logo.
4. Start paying attention to logos and brands around you and learn what works and what doesn’t work.
5. Logos always work in their context. Don’t assess logos from just purely feng shui principles.
6. When you are designing a brand new logo – start from a favicon level. If it works on small scale (16×16 pix) it will work onlarger one too. It’s good if it works in black and white or as a tattoo so if reduced down small or photocopied it can still be recognisable (Favicon is a tiny thumbnail image that appears at the start of a website’s url. Images should be 16 pixles by 16 pixels in size and called favicon, when uploaded to your website’s root folder. Favicons look professional and help visitors to find your url easily when listed alongside other website bookmarks.)
7. Use classical feng shui to calculate your auspicious image.
8. A well designed logo gives direction, faith, energy and meaning. It also adds value to your brand equity – invest in your logo if you are serious about your business.
9. Use a font that resonates with your brand, your values and business objectives (the font I used in designing my Feng Shui Logos logo is called Bliss which is actually very fractal – and it represents my passion for designing logos).
10. If in doubt ask an expert for advice. Read top tips on how to feng shui logos
11. If you want to break the rules, learn them first and have a strong clear virtual concept and intention before you start designing a logo – remember image precedes matter.
Feng shui criteria for logo design
• Chi (energy) flow: curved lines, circles, focus, upward, free flowing (not stagnant)
• Yin & yang: harmony & balance
• Five elements: water, tree, fire, earth, metal
• Symbolic associations: images, shapes, colours, metaphors
• Vibration level: numerology, astrology
Holistic Branding process – first steps
1. DISTINCTIVE POSITIONING – choose a narrow specialisation/niche (it’s always
easier to position and rank for niche categories first)
2. WHAT are you selling – what is your category/domain
3. WHO you are selling to – who is your audience
4. WHERE are you selling – what is your
territory: global, local, national
5. WHEN – what’s the occasion
6. WHY they are going to buy from YOU and not someone else – what’s unique about your product or service
7. TAGLINE – capture the essence of your brand in a short slogan and ideally verbilize the key value of your brand
5 basic rules for good website design
1. Easy to read
2. Easy to navigate
3. Easy to find online (optimised for Google) Read about SEO (Search Engine Optimisation)
4. Consistent layout and design
5. Quick to download
• Direct experience
• Active participation
• Larger purpose
• What is it? (functional aspect)
• What does it do? (emotional aspect)
• What does it mean? (spiritual aspect)
Is your brand name / domain name (url) strong or weak? CHECK LIST
1. Is your brand name differentiated?
2. Is your brand name short?
3. Is your brand name strategic: unique, authentic, descriptive, generic, metaphoric, symbolic, iconic, other?
4. Is your brand name easy to spell?
5. Is it easy to remember?
6. Is your brand name easy and friendly to pronounce. Does it sound good?
7. Is it useful for “brandplay”? ie has it creative “legs” – so it can lend itself to great tagline / slogan, graphics, storytelling, advertising, PR, and other communications.
8. Is the url / domain name appropriate for the location / country?
9. Is your domain name written as one word or with dashes in it? Is your brand / domain name written as CamelCase? UpperCamelCase (UCC) and lowerCamelCase (lCC)
10. Has it got a good vibe (numerological vibration)? Does it resonate well with your brand product or service?
11. Does it move you? Is it affective? Does it feel right?
12. Is your brand name legally defensible?
13. Is it socially appropriate in other languages? If you want to expand globally this can harm your brand reputation and cause lots of embarrassment.
14. Is it going to last? Can your brand grow with it? Has your brand name got long-term future? Or is it just trendy, for the moment, faddy?
15. Is it transferable? Has it got any pure commercial value?
16. Is it positioned for: a) discovery b) statement c) innovation?
17. Can it self-realise/actualise itself?
18. Has your brand name got a strong morphic / information field (aura)? For example, like “Hoover”.
For More information about how Will LeStrange can help you strengthen your holistic brand or Logo Call (312) 436-0622